Cariuma

Cariuma is a B-Corp certified premium, sustainable sneaker company rooted in skate and surf.

THE JOB: I was the Lead Copywriter at Cariuma for three years. During my time there I was responsible for shaping brand voice, tone, messaging, and copy direction. I wrote all copy from the conceptual to final stages including campaigns, landing pages, social, email, PDP, and script.

Select Works

Editorial Styling

Street Photography

woman in a black dress lying on the concrete ground outside

203 Issue

woman in a grey suit walking away in front of a concrete building
woman slouching on a stool in a long belted khaki jacket